Patents by Inventor Michal GELLER

Michal GELLER has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • Analyzing Second Party Digital Marketing Data
    Publication number: 20220215424
    Abstract: Disclosed herein are system, method, and computer program product embodiments for analyzing second party advertising data. An embodiment operates by determining a set of dimensions that a source uses to aggregate data for an advertising campaign. The embodiment creates a subunit advertising campaign based at least in part on the advertising campaign, the determined set of dimensions, and a dimension of interest. The embodiment receives measurement data associated with an execution of the subunit advertising campaign. The embodiment then analyzes the measurement data.
    Type: Application
    Filed: March 24, 2022
    Publication date: July 7, 2022
    Applicant: PepsiCo, Inc.
    Inventors: Michal GELLER, Eric HIGGINS
  • Analyzing second party digital marketing data
    Patent number: 11321733
    Abstract: Disclosed herein are system, method, and computer program product embodiments for analyzing second party advertising data. An embodiment operates by determining a set of dimensions that a source uses to aggregate data for an advertising campaign. The embodiment creates a subunit advertising campaign based at least in part on the advertising campaign, the determined set of dimensions, and a dimension of interest. The embodiment receives measurement data associated with an execution of the subunit advertising campaign. The embodiment then analyzes the measurement data.
    Type: Grant
    Filed: May 2, 2018
    Date of Patent: May 3, 2022
    Assignee: PepsiCo, Inc.
    Inventors: Michal Geller, Eric Higgins
  • Analyzing Second Party Digital Marketing Data
    Publication number: 20190340640
    Abstract: Disclosed herein are system, method, and computer program product embodiments for analyzing second party advertising data. An embodiment operates by determining a set of dimensions that a source uses to aggregate data for an advertising campaign. The embodiment creates a subunit advertising campaign based at least in part on the advertising campaign, the determined set of dimensions, and a dimension of interest. The embodiment receives measurement data associated with an execution of the subunit advertising campaign. The embodiment then analyzes the measurement data.
    Type: Application
    Filed: May 2, 2018
    Publication date: November 7, 2019
    Applicant: PepsiCo, Inc.
    Inventors: Michal GELLER, Eric HIGGINS