Abstract: The present invention is a computer-implemented system and method for creating a user profile based on multimedia files. The method includes storing multimedia files associated with one or more users in at least one computing device. The method includes obtaining content data from the multimedia files stored in the computing device through a content extraction module. The content extraction module performs steps to obtain the content data from multimedia files. A mobile application accesses the files stored in the computing device. Files are extracted and processed by utilizing one or more machine learning algorithms and retrieving content data and file metadata for each multimedia file from the processed data. Content-based user attributes are created by analyzing the aggregated content data and file metadata, Content-based user attributes are transmitted to an application server and stores the content-based user attributes to a user profile database.

Abstract: The present invention is a computer-implemented system and method for creating a user profile based on multimedia files. The method includes storing multimedia files associated with one or more users in at least one computing device. The method includes obtaining content data from the multimedia files stored in the computing device through a content extraction module. The content extraction module performs steps to obtain the content data from multimedia files. A mobile application accesses the files stored in the computing device. Files are extracted and processed by utilizing one or more machine learning algorithms and retrieving content data and file metadata for each multimedia file from the processed data. Content-based user attributes are created by analyzing the aggregated content data and file metadata, Content-based user attributes are transmitted to an application server and stores the content-based user attributes to a user profile database.