Abstract: A paint rolling device comprising a roller rotatably mountable on an axle of a standard roller frame. One or more cartridge retaining apparatus are positioned incrementally around the roller, the retaining apparatus preferably consisting of elongated channels positioned longitudinally around the roller for removably engaging cartridges. Each cartridge has an elongated rod sized for slidable engagement with one of the channels and a flap secured, at a proximal end, to the rod. A distal end of the flap is formed with a pattern or design to be painted on the surface. Thus, to change the pattern to be painted on the surface, the cartridges secured in the channels are simply replaced with cartridges having the desired pattern on the distal end of the flap.