Abstract: A method is provided for operating an automation system which comprises a drive system and an optical projection unit. The drive system comprises a movable rotor, where the rotor can be driven with the aid of a drive. A control system of the automation system carries out the following steps of determining a position information of a rotor, linking an object to be displayed to the rotor, rendering a projection to be displayed by the optical projection unit on the basis of the position information of the rotor and the object to be displayed, and outputting the rendered projection to the optical projection unit, so that the optical projection unit outputs the rendered projection on a surface and/or on the rotor or on a superstructure or superstructures of the rotor, and/or on transport goods of the drive system.