Abstract: A new property owner is provided with the ability to send to whomever she wishes a link to an announcement about the new property. The announcement is an interactive web document that includes information about the new property owner, a presentation of the real estate, a testimonial about the transaction, an announcement link dissemination facility, and information about or links to information about participants in the real estate transaction, the community, and other subjects related to the transaction and of possible interest to friends, associates, and personal and business acquaintances of the new property owner. Any viewer of the announcement may use the announcement link dissemination facility to send an invitation to other people to view the announcement. As direct and indirect recipients of the announcement view it, they may read the information about the participants and choose to contact the participants, whereupon referrals are generated for the participants.