Abstract: A media card, or mCard, is provided for sharing information relating to one or more media objects (e.g., audio, video or image files, etc.) between media terminals. In particular, mCards, or data packets including both origin-controlled data (e.g., song, movie or TV show title, artist or album name, images of the album/DVD cover, etc.) and personalized data (e.g., personal comments, ratings, etc.) associated with a corresponding one or more media object, are capable of being transmitted using any number of messaging applications (e.g., SMS, MMS, IM, e-mail, or the like) and of subsequently being accessed, edited, deleted, and the like, using any number of media rendering applications (e.g., music players, video players, gaming applications, etc.).