Patents by Inventor Miguel A. Campo-Rembado

Miguel A. Campo-Rembado has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • Data mining to determine online user responses to broadcast messages
    Patent number: 10248960
    Abstract: In a networked system, a method and apparatus for measuring advertising effectiveness involves broadcasting an advertisement at a broadcast time, monitoring at least one social network or other online forum following the broadcast time, filtering social network traffic to identify messages, search engine queries to identify queries, or other traffic entries, that appear to be responsive to the broadcast advertisement, determining a time of initiation for at least a plurality of entries that appear to be responsive to the broadcast advertisement, and determining at least one demographic for at least the plurality of the entries that appear to be responsive to the broadcast advertisement.
    Type: Grant
    Filed: November 11, 2011
    Date of Patent: April 2, 2019
    Assignee: Disney Enterprises, Inc.
    Inventors: John Anderson, Andrew P. Witkin, Sharon Witkin, Cameron Davies, Anjali Dange, Miguel Campo-Rembado
  • System and method for optimizing media portfolio allocation
    Patent number: 8744947
    Abstract: One embodiment of the present invention sets for a mechanism for determining an optimized investment strategy across a portfolio of media channels for a given product or service. For each media channel in the portfolio, the unadjusted elasticity indicating an estimated effectiveness of the media channel when used for marketing is adjusted based on risk information associated with the media channel. The risk adjusted elasticity corresponding to each media channel in the portfolio is then used to determine an investment allocation for the media channel.
    Type: Grant
    Filed: June 4, 2010
    Date of Patent: June 3, 2014
    Assignee: Disney Enterprises, Inc.
    Inventors: Miguel A. Campo-Rembado, Cameron J. Davies, Deborah A. Montague
  • DATA MINING TO DETERMINE ONLINE USER RESPONSES TO BROADCAST MESSAGES
    Publication number: 20120123854
    Abstract: In a networked system, a method and apparatus for measuring advertising effectiveness involves broadcasting an advertisement at a broadcast time, monitoring at least one social network or other online forum following the broadcast time, filtering social network traffic to identify messages, search engine queries to identify queries, or other traffic entries, that appear to be responsive to the broadcast advertisement, determining a time of initiation for at least a plurality of entries that appear to be responsive to the broadcast advertisement, and determining at least one demographic for at least the plurality of the entries that appear to be responsive to the broadcast advertisement.
    Type: Application
    Filed: November 11, 2011
    Publication date: May 17, 2012
    Applicant: Disney Enterprises, Inc.
    Inventors: John Anderson, Andrew P. Witkin, Sharon Witkin, Cameron Davies, Anjali Dange, Miguel Campo-Rembado