Abstract: An example of an apparatus including an output device to provide content to a user is provided. The content is to distract the user from an event. The apparatus further includes a sensor to collect user data in response to the content generated by the output device. The user data is to provide information about a state of the user. In addition, the apparatus includes a communications interface connected to the sensor. The communication interface is to transmit the user data to an analyzer. The analyzer is to determine a stress level of the user based on the user data. The communications interface is further to receive the stress level of the user data from the analyzer. The apparatus also includes a content selection engine to control the content provided to the user based on the stress level.