Patents by Inventor Mihir Kedia

Mihir Kedia has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • Tool for third-party creation of advertisements for a social networking system
    Patent number: 11127046
    Abstract: A third-party advertisement creator builds a template for an advertisement using a markup language provided by the social networking system. The template may include a function to call information from a user's profile as well as a function to perform an action in the social networking system and/or external to the social networking system. An advertiser selects a template, add content to the template to create an advertisement, and then requests that the advertisement be published by the social networking system to a viewing user. At runtime, the social networking system parses the markup language in the advertisement to use tags with the viewing user's personal and social information and/or function calls to perform the action (e.g., to make the user a “fan” of a page). This allows personalization of interactive advertisements generated by a third party while protecting the user's personal information maintained by the social networking system.
    Type: Grant
    Filed: September 13, 2018
    Date of Patent: September 21, 2021
    Assignee: Facebook, Inc.
    Inventors: Kent Schoen, Mihir Kedia
  • Tool for third-party creation of advertisements for a social networking system
    Patent number: 10083461
    Abstract: A third-party advertisement creator builds a template for an advertisement using a markup language provided by the social networking system. The template may include a function to call information from a user's profile as well as a function to perform an action in the social networking system and/or external to the social networking system. An advertiser selects a template, add content to the template to create an advertisement, and then requests that the advertisement be published by the social networking system to a viewing user. At runtime, the social networking system parses the markup language in the advertisement to use tags with the viewing user's personal and social information and/or function calls to perform the action (e.g., to make the user a “fan” of a page). This allows personalization of interactive advertisements generated by a third party while protecting the user's personal information maintained by the social networking system.
    Type: Grant
    Filed: December 15, 2010
    Date of Patent: September 25, 2018
    Assignee: Facebook, Inc.
    Inventors: Kent Schoen, Mihir Kedia
  • Tool for Third-Party Creation of Advertisements for a Social Networking System
    Publication number: 20120158513
    Abstract: A third-party advertisement creator builds a template for an advertisement using a markup language provided by the social networking system. The template may include a function to call information from a user's profile as well as a function to perform an action in the social networking system and/or external to the social networking system. An advertiser selects a template, add content to the template to create an advertisement, and then requests that the advertisement be published by the social networking system to a viewing user. At runtime, the social networking system parses the markup language in the advertisement to use tags with the viewing user's personal and social information and/or function calls to perform the action (e.g., to make the user a “fan” of a page). This allows personalization of interactive advertisements generated by a third party while protecting the user's personal information maintained by the social networking system.
    Type: Application
    Filed: December 15, 2010
    Publication date: June 21, 2012
    Inventors: Kent Schoen, Mihir Kedia