Abstract: An Internet Exchange and a method thereof, wherein the Internet Exchange is arranged between at least one mobile network operator and at least one Internet content provider. An operator domain may include a component containing network presence information; a component containing global location information of a mobile station; and a component containing awareness and context information for the mobile station. Gateways may retrieve this information from the operator domain components and may deliver messages and advertisement consumption information between the mobile network operator and the Internet content provider. A user data management component may manage interactions between the mobile network operator, the operator domain components, the mobile station, and the Internet content provider; and a content aggregation and management component may manage, store, format, and deliver media information supplied by the Internet content provider to the mobile network operator.