Patents by Inventor Mike Benveniste

Mike Benveniste has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • Contact history for promotion management
    Patent number: 8473344
    Abstract: A computer implemented method for producing a contact history for a marketing campaign is described. The method includes producing a promotion version history table for the marketing campaign, with the promotion version history table recording promotion attribute values for each promotion version at runtime, producing a treatment history table for the marketing campaign, with the treatment history table representing promotion instances given to a group, producing a contact history table for the marketing campaign, the contact history table recording which contact entities were in which groups at runtime, linking the promotion version history table, the treatment history table, and the contact history table, wherein the linking preserves referential integrity between the promotion version history table, the treatment history table, and the contact history table, and producing the contact history from the promotion version history table, the treatment history table, and the contact history table.
    Type: Grant
    Filed: July 24, 2006
    Date of Patent: June 25, 2013
    Assignee: International Business Machines Corporation
    Inventors: Mike Benveniste, David F. Cheung, Ruby Kennedy, Yuchun Lee, Patrick Martin
  • Contact history for promotion management
    Publication number: 20080126146
    Abstract: A computer implemented method for producing a contact history for a marketing campaign is described. The method includes producing a promotion version history table for the marketing campaign, with the promotion version history table recording promotion attribute values for each promotion version at runtime, producing a treatment history table for the marketing campaign, with the treatment history table representing promotion instances given to a group, producing a contact history table for the marketing campaign, the contact history table recording which contact entities were in which groups at runtime, linking the promotion version history table, the treatment history table, and the contact history table, wherein the linking preserves referential integrity between the promotion version history table, the treatment history table, and the contact history table, and producing the contact history from the promotion version history table, the treatment history table, and the contact history table.
    Type: Application
    Filed: July 24, 2006
    Publication date: May 29, 2008
    Inventors: Mike Benveniste, David F. Cheung, Ruby Kennedy, Yuchun Lee, Patrick Martin