Patents by Inventor Mike Biamonte

Mike Biamonte has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • Purchase Media Metrics for Campaign Planning, Measuring, and Optimization
    Publication number: 20240314405
    Abstract: Purchase Media Metrics (PMM) Platform empowers advertisers to plan their cohort-targeting campaigns in a privacy-safe manner using unique viewer-purchaser graph that connects media views with brand and category purchases. At the same time, the PMM Platform helps publishers/networks identify the best advertisers for their inventories and package and prioritize their media offerings. By further enriching the viewer-purchaser graph with campaign exposure data, the PMM Platform enhances advertisers' campaign measurement and optimization capabilities.
    Type: Application
    Filed: January 2, 2024
    Publication date: September 19, 2024
    Inventors: Mike Biamonte, Michael J. Zenor, Lin Lu, Atul Chadha, Saqib Mausoof, Daniel Ivan