Abstract: An apparatus, system, and method of developing a pitch through procurement of textual entries from a user through a series of questions and then compiling these textual entries in a specified manner to create a pitch. The pitch may be edited and revised by the user to create final form. The pitch may be revised, modified, or commented on by a second user. The pitch may then become part of a user profile on a computer network of users, some of whom may have also developed pitches.