Abstract: The invention provides various systems and methods for determining if a coupon should be offered and/or for determining the terms of such coupons based on information provided by a party to a transaction. In one exemplary embodiment, a method is provided for electronically generating coupons when performing money transfer transactions. According to the method, money transfer transaction information used to perform a money transfer transaction is provided. The money transfer transaction information is processed through a rules engine to determine a coupon offer based on the money transfer transaction information. The coupon offer is electronically generated so that it may be provided to a party to the transaction.