Abstract: Among other disclosure, a method includes receiving first electronic content configured for displaying a first page in a browser, the first electronic content including a document object model for the first page. Content in the document object model is identified as corresponding to at least one advertisement on the first page, the first page further including page content. Information is extracted from the identified content to be used in identifying an advertising network system that the advertisement links to. An identity of the advertising network system is determined using the extracted information. Second electronic content is generated using the first electronic content and the determined identity of the advertising network system. A second page including the page content of the first page and the advertisement is generated and displayed. On the second page the advertisement is labeled with the determined identity of the advertising network system.

Abstract: Selections of content sources are received. Content source bundles are generated from the selected content sources, each content source bundle defined by one or more selected content sources assigned to that content source bundle, and each content source bundle having associated data indicative of users interested in content provided by the selected content sources of that content source bundle. The content source bundles are presented for use in advertising campaigns in which advertisements can be published on selected content sources of a content source bundle, and the performance of each content source bundle used in advertisement campaigns are measured.

Abstract: Among other disclosure, a method includes receiving first electronic content configured for displaying a first page in a browser, the first electronic content including a document object model for the first page. Content in the document object model is identified as corresponding to at least one advertisement on the first page, the first page further including page content. Information is extracted from the identified content to be used in identifying an advertising network system that the advertisement links to. An identity of the advertising network system is determined using the extracted information. Second electronic content is generated using the first electronic content and the determined identity of the advertising network system. A second page including the page content of the first page and the advertisement is generated and displayed. On the second page the advertisement is labeled with the determined identity of the advertising network system.