Abstract: Example methods and apparatus to determine the effects of trade promotions on competitive products are disclosed. A disclosed example method includes identifying a plurality of competitive products and calculating a weighting similarity index for each one of the plurality of competitive products based on the target product. The example method also includes selecting a competitive product subset of the plurality of competitive products, each of the competitive products within the subset having a target similarity index, and retrieving point of sale (POS) data related to the target product and the competitive product subset. Further, the example method includes calculating a competitive trade index based on sales activity of the competitive product subset, the competitive trade index indicative of the target product sales effect, and generating a report including the competitive trade index.

Abstract: Example methods and apparatus to determine the effects of trade promotions on competitive stores are disclosed. A disclosed example method includes identifying a target product sold at the target store associated with the trade promotion, and identifying a plurality of competitive products having a degree of similarity to the target product. The example method also includes retrieving all commodities volume (ACV) data from a plurality of stores in a geography of interest that sell the plurality of competitive products, calculating a percentage overlap of the ACV data to generate a competitive trading area table of store pairs within a threshold value of the overlap, calculating a brand store switching value by dividing a brand incremental volume by a base equivalent volume for the store pairs, the brand store switching value indicative of the trade promotion store effect; and generating a report including the brand store switching value.