Patents by Inventor Mike Perrow

Mike Perrow has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • ONLINE MAP ADVERTISING
    Publication number: 20120239509
    Abstract: Systems and methods for selecting advertisements for presentation in a map space are disclosed. Map requests are received, map spaces identified, advertisement bids are received for advertisement space within the map spaces, and advertisements are selected for presentation in the map space based on the advertisement bids. The advertisement bids can be selected through an auction.
    Type: Application
    Filed: June 1, 2012
    Publication date: September 20, 2012
    Applicant: GOOGLE INC.
    Inventors: Brandon Badger, James E. Payne, Mike Perrow
  • Online map advertising
    Patent number: 8249930
    Abstract: Systems and methods for selecting advertisements for presentation in a map space are disclosed. Map requests are received, map spaces identified, advertisement bids are received for advertisement space within the map spaces, and advertisements are selected for presentation in the map space based on the advertisement bids. The advertisement bids can be selected through an auction.
    Type: Grant
    Filed: February 1, 2008
    Date of Patent: August 21, 2012
    Assignee: Google Inc.
    Inventors: Brandon Badger, James E. Payne, Mike Perrow
  • Content item selection
    Patent number: 8201089
    Abstract: A content item, e.g., an icon or advertisement content, is selected for placement in a display environment (e.g., on a map or adjacent to a map) in response to a request for the display environment based on a probability that the content item is relevant to a user that is requesting the display environment. The selection is facilitated by content targeting data (e.g., feature selection and query submission) that can be received from user devices while the map space is presented.
    Type: Grant
    Filed: July 14, 2008
    Date of Patent: June 12, 2012
    Assignee: Google Inc.
    Inventors: Mike Perrow, James Robert Macgill, Dana Zhang, Nicholas Verne, David Symonds
  • CONTENT ITEM SELECTION
    Publication number: 20100010958
    Abstract: A content item, e.g., an icon or advertisement content, is selected for placement in a display environment (e.g., on a map or adjacent to a map) in response to a request for the display environment based on a probability that the content item is relevant to a user that is requesting the display environment. The selection is facilitated by content targeting data (e.g., feature selection and query submission) that can be received from user devices while the map space is presented.
    Type: Application
    Filed: July 14, 2008
    Publication date: January 14, 2010
    Applicant: GOOGLE INC.
    Inventors: Mike Perrow, James Robert Macgill, Dana Zhang, Nicholas Verne, David Symonds
  • CONTENT ITEM PLACEMENT
    Publication number: 20090263026
    Abstract: A content item, e.g., an icon or advertisement logo, is placed in a display environment (e.g., on a map) so that the content item does not intersect a feature, e.g., a street name or graphical representation of a landmark. The placement of the content item is facilitated at a variety of zoom levels so that as the scale of the features and/or the content item changes, the content item and the features do not overlap.
    Type: Application
    Filed: April 18, 2008
    Publication date: October 22, 2009
    Applicant: GOOGLE INC.
    Inventors: Nicholas Verne, Mike Perrow, Gerard Ellis
  • ONLINE MAP ADVERTISING
    Publication number: 20090198607
    Abstract: Systems and methods for selecting advertisements for presentation in a map space are disclosed. Map requests are received, map spaces identified, advertisement bids are received for advertisement space within the map spaces, and advertisements are selected for presentation in the map space based on the advertisement bids. The advertisement bids can be selected through an auction.
    Type: Application
    Filed: February 1, 2008
    Publication date: August 6, 2009
    Applicant: GOOGLE INC.
    Inventors: Brandon Badger, James E. Payne, Mike Perrow