Abstract: Certain embodiments herein may be directed to push notifications for location-based content delivery. Many merchants use coupon printers to print post-purchase coupons. The systems and methods described herein are directed to generating incentives, such as coupons or loyalty points which may be based at least in part on purchases, the current location of the user in proximity to items or stores, and associating the incentives to a user profile associated with the user. The incentives may then later be retrieved by a point of sale (POS) system of a merchant and then applied to any future purchase transactions the customer may desire.