Abstract: Systems and methods for interfacing interactive content items and shared data variables include electronically generating a first program interface to provide a module for creating one or more interactive content items (e.g., new graphical user interfaces or other activities). A second program interface is also electronically generated to provide a module for creating one or more shared data variables (e.g., data tables or the like) and for entering data into such shared data variables. Features are also provided to generate a third program interface for defining instructions to reference one or more shared data variables from an interactive content item. The instructions created using the third program interface are electronically executed to populate one or more elements in the interactive content item with data from one or more of the shared data variables.