Patents by Inventor Mike Zuckerman

Mike Zuckerman has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • Anonymous links to protect consumer privacy
    Patent number: 10990686
    Abstract: A method and system for bringing together online and offline advertising uses anonymous links that are associated with consumer data. The anonymous links allow processing without personally identifiable information (PII) in a secure environment. Data is matched using the anonymous links. The method and system allows a marketer to utilize offline data to precisely target advertisements without the use of PII, and to perform analytics concerning the use of the online advertisements to more precisely determine the effectiveness of multichannel marketing efforts.
    Type: Grant
    Filed: September 5, 2014
    Date of Patent: April 27, 2021
    Assignee: LiveRamp, Inc.
    Inventors: Thierry Roullier, Dana S. Robbins, Linda Young, Scott Jones, Mike Zuckerman
  • Anonymous Links to Protect Consumer Privacy
    Publication number: 20150082050
    Abstract: A method and system for bringing together online and offline advertising uses anonymous links that are associated with consumer data. The anonymous links allow processing without personally identifiable information (PII) in a secure environment. Data is matched using the anonymous links. The method and system allows a marketer to utilize offline data to precisely target advertisements without the use of PII, and to perform analytics concerning the use of the online advertisements to more precisely determine the effectiveness of multichannel marketing efforts.
    Type: Application
    Filed: September 5, 2014
    Publication date: March 19, 2015
    Inventors: Thierry Roullier, Dana S. Robbins, Linda Young, Scott Jones, Mike Zuckerman
  • Partner Encoding of Anonymous Links to Protect Consumer Privacy
    Publication number: 20150081562
    Abstract: A method and system for bringing together online and offline advertising uses partner-encoded anonymous links that are associated with consumer data. The partner-encoded anonymous links allow processing without personally identifiable information (PII) in a secure environment. Data is matched using identifiers that are encrypted for use in connection with individual match distribution partners. The method and system allows a marketer to utilize offline data to precisely target advertisements without the use of PII, and to perform analytics concerning the use of the online advertisements to more precisely determine the effectiveness of multichannel marketing efforts.
    Type: Application
    Filed: September 5, 2014
    Publication date: March 19, 2015
    Inventors: Thierry Roullier, Dana S. Robbins, Linda Young, Scott Jones, Mike Zuckerman, Russell Della Rosa
  • Apparatus and Method for Bringing Offline Data Online While Protecting Consumer Privacy
    Publication number: 20150081565
    Abstract: A method and system for bringing together online and offline advertising uses anonymous links that are associated with consumer data. The anonymous links allow processing without personally identifiable information (PII) in a secure environment. Data is matched using the anonymous links, and further using identifiers that are encrypted for use in connection with individual match distribution partners. The method and system allows a marketer to utilize offline data to precisely target advertisements without the use of PII, and to perform analytics concerning the use of the online advertisements to more precisely determine the effectiveness of multichannel marketing efforts.
    Type: Application
    Filed: September 5, 2014
    Publication date: March 19, 2015
    Inventors: Thierry Roullier, Dana S. Robbins, Linda Young, Scott Jones, Mike Zuckerman