Patents by Inventor Mike Zukerman

Mike Zukerman has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • Partner encoding of anonymous links to protect consumer privacy
    Patent number: 11157944
    Abstract: A method and system for bringing together online and offline advertising uses partner-encoded anonymous links that are associated with consumer data. The partner-encoded anonymous links allow processing without personally identifiable information (PII) in a secure environment. Data is matched using identifiers that are encrypted for use in connection with individual match distribution partners. The method and system allows a marketer to utilize offline data to precisely target advertisements without the use of PII, and to perform analytics concerning the use of the online advertisements to more precisely determine the effectiveness of multichannel marketing efforts.
    Type: Grant
    Filed: September 5, 2014
    Date of Patent: October 26, 2021
    Assignee: LiveRamp, Inc.
    Inventors: Thierry Roullier, Dana S. Robbins, Linda Young, Scott Jones, Mike Zukerman, Russell Della Rosa
  • Apparatus and method to bring offline data online while protecting consumer privacy
    Patent number: 9916604
    Abstract: A method and system for bringing together online and offline advertising uses anonymous links that are associated with consumer data. The anonymous links allow processing without personally identifiable information (PII) in a secure environment. Data is matched using the anonymous links, and further using identifiers that are encrypted for use in connection with individual match distribution partners. The method and system allows a marketer to utilize offline data to precisely target advertisements without the use of PII, and to perform analytics concerning the use of the online advertisements to more precisely determine the effectiveness of multichannel marketing efforts.
    Type: Grant
    Filed: April 28, 2017
    Date of Patent: March 13, 2018
    Assignee: Acxiom Corporation
    Inventors: Thierry Roullier, Dana S. Robbins, Linda Young, Scott Jones, Mike Zukerman
  • Apparatus and method to bring offline data online while protecting consumer privacy
    Patent number: 9917691
    Abstract: A method and system for bringing together online and offline advertising uses anonymous links that are associated with consumer data. The anonymous links allow processing without personally identifiable information (PII) in a secure environment. Data is matched using the anonymous links, and further using identifiers that are encrypted for use in connection with individual match distribution partners. The method and system allows a marketer to utilize offline data to precisely target advertisements without the use of PII, and to perform analytics concerning the use of the online advertisements to more precisely determine the effectiveness of multichannel marketing efforts.
    Type: Grant
    Filed: April 28, 2017
    Date of Patent: March 13, 2018
    Assignee: Acxiom Corporation
    Inventors: Thierry Roullier, Dana S. Robbins, Linda Young, Scott Jones, Mike Zukerman
  • Apparatus and Method to Bring Offline Data Online While Protecting Consumer Privacy
    Publication number: 20170236168
    Abstract: A method and system for bringing together online and offline advertising uses anonymous links that are associated with consumer data. The anonymous links allow processing without personally identifiable information (PII) in a secure environment. Data is matched using the anonymous links, and further using identifiers that are encrypted for use in connection with individual match distribution partners. The method and system allows a marketer to utilize offline data to precisely target advertisements without the use of PII, and to perform analytics concerning the use of the online advertisements to more precisely determine the effectiveness of multichannel marketing efforts.
    Type: Application
    Filed: April 28, 2017
    Publication date: August 17, 2017
    Inventors: Thierry Roullier, Dana S. Robbins, Linda Young, Scott Jones, Mike Zukerman
  • Apparatus and Method to Bring Offline Data Online While Protecting Consumer Privacy
    Publication number: 20170237555
    Abstract: A method and system for bringing together online and offline advertising uses anonymous links that are associated with consumer data. The anonymous links allow processing without personally identifiable information (PII) in a secure environment. Data is matched using the anonymous links, and further using identifiers that are encrypted for use in connection with individual match distribution partners. The method and system allows a marketer to utilize offline data to precisely target advertisements without the use of PII, and to perform analytics concerning the use of the online advertisements to more precisely determine the effectiveness of multichannel marketing efforts.
    Type: Application
    Filed: April 28, 2017
    Publication date: August 17, 2017
    Inventors: Thierry Roullier, Dana S. Robbins, Linda Young, Scott Jones, Mike Zukerman
  • Apparatus and method for bringing offline data online while protecting consumer privacy
    Patent number: 9665883
    Abstract: A method and system for bringing together online and offline advertising uses anonymous links that are associated with consumer data. The anonymous links allow processing without personally identifiable information (PII) in a secure environment. Data is matched using the anonymous links, and further using identifiers that are encrypted for use in connection with individual match distribution partners. The method and system allows a marketer to utilize offline data to precisely target advertisements without the use of PII, and to perform analytics concerning the use of the online advertisements to more precisely determine the effectiveness of multichannel marketing efforts.
    Type: Grant
    Filed: September 5, 2014
    Date of Patent: May 30, 2017
    Assignee: Acxiom Corporation
    Inventors: Thierry Roullier, Dana S. Robbins, Linda Young, Scott Jones, Mike Zukerman