Abstract: A method includes receiving location data for a movable object, the location data specifying geographic locations of the movable object over time; defining dimensions of a virtual boundary in real-world physical space based on the geographic locations of the movable object over time and configuration parameters for the virtual boundary; sending data indicative of the virtual boundary in real-world physical space to trigger delivery of content to mobile computing devices within the virtual boundary; and actively adjusting the configuration parameters for the virtual boundary in response to a number of the mobile computing devices within a region while continuing to receive the location data for the movable object, define the dimensions of the virtual boundary, and send the virtual boundary to trigger delivery of content.

Abstract: Methods and apparatuses are described for dynamically generating customized content for display on a network device. A server computing device receives a plurality of data elements from a network device upon initiation of an interaction between the network device and a tag in proximity to the network device. The server generates a content payload using at least a portion of the received data elements, where the content payload comprises source code defining content for display, a style of the content for display, and a layout of the content for display. The generating step includes querying a content repository based upon the received data elements to retrieve portions of the source code and aggregating the retrieved portions of the source code to form the content payload. The server computing device receives a request for the content payload, and transmits the content payload for generation of a graphical display.