Abstract: Obtaining a plurality of different digital asset types, at least a first digital asset type of the plurality of different digital asset types comprising a predefined digital asset type, and at least a second digital asset type of the plurality of different digital asset types comprising a dynamically defined digital asset type. Converting the first digital asset type to a first digital asset object based on the predefined digital asset type and an object model. Converting the second digital asset type to a second digital asset object based on the dynamically defined digital asset type and the object model. Identifying, based on machine learning, a first candidate set of users of a plurality of users to potentially be issued first digital asset units associated with a first brand, each the first digital asset units comprising a corresponding instance of the first digital asset object.