Abstract: Assessment of the effectiveness of outdoor or indoor advertising includes the analysis of user interaction data with outdoor or indoor advertising. This analysis is carried out using a mobile application that allows users in the form of a game or quest to detect various items that are the subject of an advertising campaign, take photos or videos and quickly repost them in their personal social media account. The described system generates the following results: a comparative analysis of advertising objects used in an advertising campaign; the effectiveness of this campaign as a whole compared to another campaign; the effectiveness of this advertising object in a particular campaign compared to using the same object in another campaign; comparative analysis of various objects of creative content used in one advertising campaign; as well as any other custom analytics requested by the advertiser.

Abstract: Evaluating effectiveness of outdoor or indoor advertisements involves analysis of data on human user interaction with outdoor or indoor advertisements. This analysis is accomplished using a mobile application, which enables users to locate various items that the subjects in an advertising campaign, take pictures or videos and easily repost them in a personal account in social media in the form of the game or a quest. The described system generates the following results: comparative analysis of advertising objects used in an advertising campaign; effectiveness of given campaign as a whole compared to another campaign; effectiveness of a given advertising object in a specific campaign compared to the use of the same object in another campaign; comparative analysis of different items of creative content used in the same advertising campaign; and any and all other custom analytics as requested by the advertiser.

Abstract: Described is a computer-implemented method for implementing performance driven pricing for advertising on vehicles by a plurality of users, the method being performed in connection with a computerized system comprising a central processing unit, a positioning device, a display device and a memory, the computer-implemented method comprising: determining a current geographical position information of a user of the plurality of users using the positioning device; determining a current date and time information; determining a current tariff using the central processing unit, wherein the current tariff is determined using a plurality of predetermined coefficients; and determining a number of points awarded to the user of the plurality of users using the central processing unit, wherein the number of points are determined using the current tariff and the spatial distance between the current geographical position information and a past geographical position information.