Abstract: A structure for enhancing sidewall marking contrast and tire with the same are disclosed. The structure includes a plurality of structural units each having at least three quadrilaterals extending outward radiatively from a center thereof so that the structural unit form a code on a sidewall of a tire. The structure enhances sidewall marking contrast and increase observability of the code against the sidewall, thereby helping impress consumers with accentuated product distinctiveness and/or brand image.