Abstract: A method and system for managing information of an information provider based on a conversation with an information provider. An information management method may include providing a conversational information management function to an information provider that desires to provide content to a user of a search service; conducting a conversation between large language model (LLM)-based artificial intelligence and the information provider through the conversational information management function; and analyzing the conversation and managing a campaign of the information provider.

Abstract: A method and system for selecting an information provider to a user query. An information provider selection method may include verifying LLM results created based on a large language model (LLM) from a prompt of a user; and reflecting correlation between content of each of a plurality of information providers and the LLM results and then selecting from among the plurality of information providers, at least one information provider to provide an instance of content for the prompt of the user.

Abstract: A method and a system for recommending a question associated with content of an information provider as an answer to a user query. A question recommendation method may include creating LLM results based on a large language model (LLM) for a prompt of a user; creating a question for association with content of an information provider based on the LLM results; and providing the created question as a response to the prompt of the user with the created LLM results.

Abstract: A method for dynamically creating an instance for content of an information provider includes verifying LLM results created based on a large language model (LLM) for a prompt of a user, creating an instance for content of an information provider using the LLM results and a pre-registered asset of the information provider; and providing the created instance such that the created instance is displayed in relation to the LLM results.