Abstract: A method including obtaining a first interaction content matching an interaction triggering event when the interaction triggering event is detected during play of a video; and displaying or playing the first interaction content. When the interaction triggering event is detected during play of the video, the first interaction content matching the interaction triggering event is obtained, and the first interaction content is displayed and/or played. The video interaction method and apparatus according to example embodiments of the present disclosure interact with the user when the user watches the video, accompany the user to watch the video, and timely answer the user's questions, thereby greatly improving the user's experience in watching the video.