Abstract: According to the present invention, an apparatus and method for proving a user with a content by using a machine-readable code is provided. In an aspect of the present invention, provided is a method for implementation on a terminal for providing a user with at least one content by using a machine-readable code, the method comprising the steps of: receiving a machine-readable code; extracting a code value of the received machine-readable code; transferring the extracted code value to a first external computational device; receiving from the first external computational device at least one of a plurality of content IDs associated with the extracted code value; transmitting the at least one content ID to a second external computational device; and receiving from the second external computational device at least one content corresponding to the at least one content ID.

Abstract: According to the present invention, an apparatus and method for proving a user with a content by using a machine-readable code is provided. In one aspect of the present invention, provided is a method for implementation on a terminal for providing a user with at least one content by using a machine-readable code, the method comprising the steps of: receiving a machine-readable code; extracting a code value of the received machine-readable code; transferring the extracted code value to a first external computational device; receiving from the first external computational device at least one category associated with the extracted code value; transmitting the at least one category to a second external computational device; and receiving from the second external computational device at least one content belonging to the at least one category.