Abstract: A system for defining communities and matching users into said communities, said matched users thereby gaining access to one or more elements associated with said communities; the system comprising a host connected to a network being for communication with a plurality of users, said host being configured for: creating at least one community by defining attributes for each of said communities; and defining one or more elements associated with each of said communities; and assigning attributes to a user, said attributes extracted from information associated with the user; and matching said attributes of at least one user to attributes of at least one community; assigning said user to said community based on the result of said matching; said user thereby gaining access to at least one element associated with said community.