Abstract: A multi-view (MV) display system includes a MV display including MV pixels each configured to emit beamlets in different directions in a beamlet coordinate system toward viewing zones in a viewing zone coordinate system. The MV display system senses a first location of a first user viewer and a second location of a second user viewer; assigns a first identifier to the first user viewer and a second identifier to the second user viewer, wherein the first and second identifiers are different; generates a first registration token and a second registration token, based on the first identifier and the second identifier, respectively; generates a first content based on the first registration token and a second content based on the second registration token; and controls the MV display to direct the first content toward the first location and the second content toward the second location.