Patents by Inventor Mitchell Willingham

Mitchell Willingham has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • Pricing for online listings
    Patent number: 9305098
    Abstract: An advertiser budget is retrieved from a data store. A set of traffic sources associated with the advertiser budget are identified. An allocated budget for the set of traffic sources is generated by allocating at least part of the advertiser budget to the set of traffic sources. At least one advertisement is delivered via a traffic source of the set of traffic sources based at least in part on the allocated budget.
    Type: Grant
    Filed: December 17, 2009
    Date of Patent: April 5, 2016
    Assignee: SUPERMEDIA LLC
    Inventors: Mitchell Willingham, Jason Ward, James D. Price, Nelson Petershiem, Kendra Lee Vander Kamp, Andria Lewis, Alexander Shulman, Venkatesh Raju, Xiao Han, Ahmad Mortazavi, Janarthanan Navaneethan, Yanlin Liu, Sivakumar Chinnasamy, Mark C. Randall
  • Distribution for online listings
    Patent number: 8239393
    Abstract: User actions responsive to a plurality of web pages are tracked and included in records in a data store. A conversion score is calculated for each traffic source of a plurality of traffic sources, the conversion score based at least in part on the tracked user actions. A traffic source quality score is calculated for each of the plurality of traffic sources, and the plurality of traffic sources are ranked based at least in part on the traffic source quality scores. The traffic sources are allocated to sets based at least in part on the ranking.
    Type: Grant
    Filed: December 17, 2009
    Date of Patent: August 7, 2012
    Assignee: SuperMedia LLC
    Inventors: Huimin Guo, Sivakumar Chinnasamy, Tsu-Jung Kung, Mitchell Willingham, Alexander Shulman, James D. Price, Sean M. Freeman