Abstract: Described is a technology in which a platform unifies various social network and alerting mechanisms to provide a relationship-based communication network. An affiliation service allows organizations and individuals to connect, grant permissions and share useful information about themselves in the form of relationship-based and other attributes. A publishing service routes that information to the correct recipients, including by matching desired attributes to attributes of clients recipients. A data exchange service facilitates reporting, routing, monitoring and responding to such information, as well as providing relevant external data feeds to clients. In this manner, users and organizations are able to more easily connect and work together to resolve societal problems via a single platform that facilitates user and organizational participation.