Patents by Inventor Mithal Kothari
Mithal Kothari has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).
-
Patent number: 12677019Abstract: Disclosed herein are system, apparatus, article of manufacture, method and/or computer program product embodiments, and/or combinations and sub-combinations thereof, for determining an number of slots for achieving a desired reach specified in a media content delivery schedule. The system, apparatus, article of manufacture, method, and/or computer program product aspects is designed with a simulation framework tuned to predict an estimate the needed number of slots based on a reach specified in the delivery schedule.Type: GrantFiled: November 26, 2024Date of Patent: July 7, 2026Assignee: Roku, Inc.Inventors: Ricardo Vasquez-Sierra, Thomas Musser, Mithal Kothari, Vinay Shetty, Bhaskar Parvathaneni, Soudipta Das, Scott Huang, Varun Himamshu
-
Publication number: 20250294201Abstract: Disclosed herein are system, apparatus, article of manufacture, method and/or computer program product embodiments, and/or combinations and sub-combinations thereof, for classifying media accounts of a media system into different demographic buckets based on media content data associated with the media accounts, where media content associated with a media account can be accessed by a plurality of members in a household of the media account. A demographic classifier can receive a plurality of media accounts, a plurality of sets of probability scores corresponding to the plurality of media accounts, and a plurality of demographic buckets. The demographic classifier can further estimate, based on public available information, an approximate number of media accounts of the plurality of media accounts belonging to a specific demographic bucket.Type: ApplicationFiled: May 28, 2025Publication date: September 18, 2025Applicant: ROKU, INC.Inventors: Soudipta DAS, Venkata YERUBANDI, Ricardo VASQUEZ-SIERRA, Bhaskar PARVATHANENI, Mithal KOTHARI, Gregory ENRIQUEZ, Raghavendra SUNKU
-
Patent number: 12348805Abstract: Disclosed herein are system, apparatus, article of manufacture, method and/or computer program product embodiments, and/or combinations and sub-combinations thereof, for classifying media accounts of a media system into different demographic buckets based on media content data associated with the media accounts, where media content associated with a media account can be accessed by a plurality of members in a household of the media account. A demographic classifier can receive a plurality of media accounts, a plurality of sets of probability scores corresponding to the plurality of media accounts, and a plurality of demographic buckets. The demographic classifier can further estimate, based on public available information, an approximate number of media accounts of the plurality of media accounts belonging to a specific demographic bucket.Type: GrantFiled: July 1, 2024Date of Patent: July 1, 2025Assignee: Roku, Inc.Inventors: Soudipta Das, Venkata Yerubandi, Ricardo Vasquez-Sierra, Bhaskar Parvathaneni, Mithal Kothari, Gregory Enriquez, Raghavendra Sunku
-
Publication number: 20250097497Abstract: Disclosed herein are system, apparatus, article of manufacture, method and/or computer program product embodiments, and/or combinations and sub-combinations thereof, for determining an number of slots for achieving a desired reach specified in a media content delivery schedule. The system, apparatus, article of manufacture, method, and/or computer program product aspects is designed with a simulation framework tuned to predict an estimate the needed number of slots based on a reach specified in the delivery schedule.Type: ApplicationFiled: November 26, 2024Publication date: March 20, 2025Applicant: Roku, Inc.Inventors: Ricardo Vasquez-Sierra, Thomas Musser, Mithal Kothari, Vinay Shetty, Bhaskar Parvathaneni, Soudipta Das, Scott Huang, Varun Himamshu
-
Publication number: 20250014077Abstract: Disclosed herein are system, apparatus, article of manufacture, method and/or computer program product aspects, and/or combinations and sub-combinations thereof, for simulating the distribution of media content for ad-hoc procurements of supplemental media content. An example embodiment operates by determining what bid responses for available time-slots on multimedia networks would likely result in supplemental media content being shown to households, and to what extent under these simulations the supplemental media content is likely to be distributed to households.Type: ApplicationFiled: July 6, 2023Publication date: January 9, 2025Inventors: MITHAL KOTHARI, RICARDO VASQUEZ-SIERRA, VINAY SHETTY, SCOTT HUANG, THOMAS MUSSER, CAIYI CHEN, BHASKAR PARVATHANENI
-
Patent number: 12192553Abstract: Disclosed herein are system, apparatus, article of manufacture, method and/or computer program product embodiments, and/or combinations and sub-combinations thereof, for determining an number of slots for achieving a desired reach specified in a media content delivery schedule. The system, apparatus, article of manufacture, method, and/or computer program product aspects is designed with a simulation framework tuned to predict an estimate the needed number of slots based on a reach specified in the delivery schedule.Type: GrantFiled: September 15, 2023Date of Patent: January 7, 2025Assignee: Roku, Inc.Inventors: Ricardo Vasquez-Sierra, Thomas Musser, Mithal Kothari, Vinay Shetty, Bhaskar Parvathaneni, Soudipta Das, Scott Huang, Varun Himamshu
-
Publication number: 20240357190Abstract: Disclosed herein are system, apparatus, article of manufacture, method and/or computer program product embodiments, and/or combinations and sub-combinations thereof, for classifying media accounts of a media system into different demographic buckets based on media content data associated with the media accounts, where media content associated with a media account can be accessed by a plurality of members in a household of the media account. A demographic classifier can receive a plurality of media accounts, a plurality of sets of probability scores corresponding to the plurality of media accounts, and a plurality of demographic buckets. The demographic classifier can further estimate, based on public available information, an approximate number of media accounts of the plurality of media accounts belonging to a specific demographic bucket.Type: ApplicationFiled: July 1, 2024Publication date: October 24, 2024Applicant: Roku, Inc.Inventors: Soudipta DAS, Venkata YERUBANDI, Ricardo VASQUEZ-SIERRA, Bhaskar PARVATHANENI, Mithal KOTHARI, Gregory ENRIQUEZ, Raghavendra SUNKU
-
Patent number: 12069325Abstract: Disclosed herein are system, apparatus, article of manufacture, method and/or computer program product embodiments, and/or combinations and sub-combinations thereof, for classifying media accounts of a media system into different demographic buckets based on media content data associated with the media accounts, where media content associated with a media account can be accessed by a plurality of members in a household of the media account. A demographic classifier can receive a plurality of media accounts, a plurality of sets of probability scores corresponding to the plurality of media accounts, and a plurality of demographic buckets. The demographic classifier can further estimate, based on public available information, an approximate number of media accounts of the plurality of media accounts belonging to a specific demographic bucket.Type: GrantFiled: August 1, 2023Date of Patent: August 20, 2024Assignee: Roku, Inc.Inventors: Soudipta Das, Venkata Yerubandi, Ricardo Vasquez-Sierra, Bhaskar Parvathaneni, Mithal Kothari, Gregory Enriquez, Raghavendra Sunku
-
Publication number: 20240040176Abstract: Disclosed herein are system, apparatus, article of manufacture, method and/or computer program product embodiments, and/or combinations and sub-combinations thereof, for classifying media accounts of a media system into different demographic buckets based on media content data associated with the media accounts, where media content associated with a media account can be accessed by a plurality of members in a household of the media account. A demographic classifier can receive a plurality of media accounts, a plurality of sets of probability scores corresponding to the plurality of media accounts, and a plurality of demographic buckets. The demographic classifier can further estimate, based on public available information, an approximate number of media accounts of the plurality of media accounts belonging to a specific demographic bucket.Type: ApplicationFiled: August 1, 2023Publication date: February 1, 2024Inventors: SOUDIPTA DAS, VENKATA YERUBANDI, RICARDO VASQUEZ-SIERRA, BHASKAR PARVATHANENI, MITHAL KOTHARI, GREGORY ENRIQUEZ, RAGHAVENDRA SUNKU
-
Patent number: 11765416Abstract: Disclosed herein are system, apparatus, article of manufacture, method and/or computer program product embodiments, and/or combinations and sub-combinations thereof, for classifying media accounts of a media system into different demographic buckets based on media content data associated with the media accounts, where media content associated with a media account can be accessed by a plurality of members in a household of the media account. A demographic classifier can receive a plurality of media accounts, a plurality of sets of probability scores corresponding to the plurality of media accounts, and a plurality of demographic buckets. The demographic classifier can further estimate, based on public available information, an approximate number of media accounts of the plurality of media accounts belonging to a specific demographic bucket.Type: GrantFiled: September 15, 2021Date of Patent: September 19, 2023Assignee: ROKU, INC.Inventors: Soudipta Das, Venkata Yerubandi, Ricardo Vasqez-Sierra, Bhaskar Parvathaneni, Mithal Kothari, Gregory Enriquez, Raghavendra Sunku
-
Publication number: 20230079293Abstract: Disclosed herein are system, apparatus, article of manufacture, method and/or computer program product embodiments, and/or combinations and sub-combinations thereof, for classifying media accounts of a media system into different demographic buckets based on media content data associated with the media accounts, where media content associated with a media account can be accessed by a plurality of members in a household of the media account. A demographic classifier can receive a plurality of media accounts, a plurality of sets of probability scores corresponding to the plurality of media accounts, and a plurality of demographic buckets. The demographic classifier can further estimate, based on public available information, an approximate number of media accounts of the plurality of media accounts belonging to a specific demographic bucket.Type: ApplicationFiled: September 15, 2021Publication date: March 16, 2023Applicant: RoKu, Inc.Inventors: Soudipta DAS, Venkata Yerubandi, Ricardo Vasqez-Sierra, Bhaskar Parvathaneni, Mithal Kothari, Gregory Enriquez, Raghavendra Sunku