Abstract: An automotive entertainment assembly is provided including a vehicle roof and a headliner. The headliner provides a substantially uniform internal surface. A mounting frame assembly is positioned between the headliner and the vehicle roof. A circuit board is mounted to the mounting frame assembly. A multi-media display assembly is rotatably mounted to the mounting frame assembly and includes an upper panel edge, a lower panel edge, a pair of panel side edges. The display assembly is rotatable between a stored position and a deployed position. The multi-media display assembly includes a rear display panel surface substantially flush with the uniform internal surface when in the stored position A flexible cable provides communication between the circuit board and the multi-media display assembly.