Abstract: A supply chain (or other process) visibility solution is disclosed that combines RFID technology with a data visibility architecture to provide real-time or near real-time supply chain information at various stages of the supply chain (or other process). The system uses a data gathering architecture which collects data from multiple sources about an object. The sources of data include RFID tags, scanners and manual input. The data from the RFID tags is used to correlate the gathered data to attributes associated with the object (e.g., name, description or price). The gathered data and attributes are stored in a data store according to a customizable schema and published for consumption by one or more business processes.