Abstract: There is provided a method of creating a virtual bazaar comprising: receiving at a bazaar generation engine information packages each corresponding to one of a plurality of physical shops dispersed within a given geographical area; communicating the information packages from the engine to a shop information database and storing the information packages therein; receiving at the engine a selection of a location, and in response at the engine: retrieving from the database the information packages corresponding to a selection of the physical shops located within a target area related to the location selection, the target area within the given geographical area; generating for each physical shop in the selection a respective virtual representation based on the corresponding information package; and arranging the virtual representations to generate the bazaar so that the virtual representations of the physical shops providing each given offering are grouped in a respective portion of the bazaar.