Abstract: A content delivery mechanism as a single object (also referred to as object bar) in a user interface. The object bar is a dynamic, context sensitive, adaptive multi-dimensional content delivery vehicle. The polymorphic nature of the object bar and the dynamic mechanism of delivering assistance content and controls (e.g., chat, videos, etc.) make it suitable for use in different application and customer scenarios. The object bar can be packed with N icons, in any order for any given context, with each icon designed to denote a specific dimension of information (a specific information type or intent type). The object bar can be docked on any side of the application view port and the user can chose to minimize it. When employed in an assistance environment for assistance content delivery and controls, a set of icons provides 360-degree perspective of the page.