Abstract: Disclosed are various examples for utilizing a predictive model to generate alternative offers for customers viewing an initial account offer. Various user parameters can be collected from internal and external data sources. An analysis of the user parameters as well as user activity can be conducted. A predictive model can generate an alternative or personalized offer based at least in part upon the analysis.

Abstract: A system for optimizing a candidate compensation offer for a position within an organization that includes a compensation optimization engine capable of using candidate information and internal organization information about a position to objectively analyze the candidate and organization information against candidate and organizational constituencies to generate a user interface tool that enables organization personnel to create an objective offer based on the candidate's value to the organization via the position.