Abstract: A computer system determines a model for a solicited offering based on selected variables that characterize a target population. A data set may be generated with a subset of variables from a set of variables. The set of variables may be representative of variables of data of customers associated with an entity, and the subset of variables may include at least 450 variables. A macro for determining a plurality of statistical characteristics about the subset of variables in the data set may be accessed, the plurality of statistical characteristics about the subset of variables in the data set may be determined based upon a number of observances of each respective variable of the subset of variables. A report of the determined plurality of statistical characteristics may be generated and outputted to a user device.