Abstract: Various systems, methods, and other embodiments are described relating to the selection of digital coupons for display in network pages. In one embodiment, a plurality of coupon campaigns are maintained in a computing device for a plurality of entities in association with an operation of an electronic commerce system employed to sell a plurality of items over a network. Each of the coupon campaigns comprises at least one digital coupon to be applied to a purchase of at least one of the items. A network page is generated in the electronic commerce system to be rendered on a client. The network page is generated in association with the operation of the electronic commerce system. A subset of the digital coupons is determined to be included in the network page to present to a user.

Abstract: Various embodiments, including systems and methods, are described for providing digital coupons to third party network sites. In one representative embodiment, a computing device is provided, where a plurality of digital coupons are maintained in a memory associated with the computing device. Each digital coupon is directed to the purchase of at least one item through an electronic commerce system. A coupon service is implemented in the computing device that is configured to identify at least one of the digital coupons to present on a third party network site in response to a request for at least one of the digital coupons received from the third party network site based at least in part upon information contained in the request. The identified digital coupons are then sent to the third party network site.

Abstract: Disclosed are various embodiments relating to a self-service portal for coupon implementation in association with an electronic commerce system. Coupon campaigns are implemented in a computing device for a plurality of vendors in association with the electronic commerce system. Each of the coupon campaigns comprises one or more digital coupons. An automated submission of each of the campaigns is facilitated in the computing device from respective ones of the vendors through a self-service portal. Vendor control is facilitated through the self-service portal as to whether the digital coupons associated with a respective one of the campaigns are activated to be applied to a purchase of an item through the electronic commerce system.