Abstract: Techniques for making personalized provider recommendations in related categories include identifying a first entity category from a plurality of entity categories based on context information. A first category relationship is identified from a plurality of category relationships based on the first entity category. The first category relationship indicates that the first entity category and a second entity category are related. A first provider specific profile is identified from a plurality of provider specific profiles based on user profile data associated with a user account. The first provider specific profile is associated with the first entity category. A second provider specific profile associated with the second entity category is identified from the plurality of provider specific profiles based on the user profile data.

Abstract: Techniques for making personalized provider recommendations in related categories include identifying a first entity category from a plurality of entity categories based on context information. A first category relationship is identified from a plurality of category relationships based on the first entity category. The first category relationship indicates that the first entity category and a second entity category are related. A first provider specific profile is identified from a plurality of provider specific profiles based on user profile data associated with a user account. The first provider specific profile is associated with the first entity category. A second provider specific profile associated with the second entity category is identified from the plurality of provider specific profiles based on the user profile data.

Abstract: A data storage system or service is provided for the data that is generated by the personalization system. The data storage system can be configured to support storing, retrieving or querying, and updating of data such as user information, personalized content such as personalized business information and collection information, statistics information related to users, collections, businesses, and the like. The data model design of the data storage system may be configured to optimize performance associated with specific features of the personalized system such as following and/or sharing of collections. Additionally, the data storage system may be configured to detect and provide user notifications of trigger events.

Abstract: A data storage system or service is provided for the data that is generated by the personalization system. The data storage system can be configured to support storing, retrieving or querying, and updating of data such as user information, personalized content such as personalized business information and collection information, statistics information related to users, collections, businesses, and the like. The data model design of the data storage system may be configured to optimize performance associated with specific features of the personalized system such as following and/or sharing of collections. Additionally, the data storage system may be configured to detect and provide user notifications of trigger events.