Abstract: In various embodiments, the present disclosure provides a method, apparatus, and system for dynamically pricing online content. The method may include determining a geographic location of a user consuming or interested in consuming an online content hosted by the service provider. At least one price point may be determined at which to offer to the user rights to consume the online content or virtual goods associated with the online content. The price point may be tailored for the geographic location to increase likelihood of acceptance of the offer by the user. The price point may be presented to the user. Other embodiments may be disclosed and/or claimed.

Abstract: In various embodiments, the present disclosure provides systems, computer-readable media and methods for presenting a user with value-generating alternatives to consuming virtual currency. In some embodiments, it may be determined that a user wishes to consume a content of the service provider, using virtual currency of the user. Usage of the user's virtual currency may generate or potentially generate a first value for the service provider. A value-generating alternative may be selected from a plurality of value-generating alternatives for the user to consume the content, in lieu of using the virtual currency of the user. The selected value-generating alternative may generate or potentially generate a second value for the service provider that is greater than the first value. The selected value-generating alternative may be caused to be presented to the user for the user to consume the content, in lieu of using the virtual currency of the user.