Abstract: The apparatus includes an image acquirer for generating capturing information by capturing a target object in a three-dimensional space, a location calculator for calculating a location value of the target object in a virtual space divided into a plurality of zones based on the capturing information, a comparison comparator for determining whether the location value of the target object is included in one of the plurality of zones by comparing the location value of the target object with a reference location database, and an event signal processor for generating an event execution signal for executing an event corresponding to the zone, if it is determined that the location value of the target object is included in the zone.