Abstract: The present disclosure relates to generating target content, and in particular, generating target content based on source content and a plurality of re-sizing options. In this regard, preexisting source content is selected and input into a content generation engine. A focal point associated with the source content and at least one re-sizing option are selected. A focal point associated with target content, as well as the location of textual data associated with the target content are determined. Target content is generated to conform to the at least one selected re-sizing option and the determined focal point. The target content is then displayed for further modification in a user-friendly user interface.

Abstract: Embodiments are disclosed that provide dynamic creative optimization for video advertisements. In certain embodiments, a content creation system receives a request for a video advertisement from a remote computing system. The request represents attributes of a specific recipient. To generate the video advertisement, the content creation system accesses a collection of assets, such as templates and video elements, from which video content can be generated. The content creation system selects a subset of assets from the collection and combines some or all of the selected subset of assets into a composite content file. The content creation system generates (or causes another system to generate) the requested electronic video advertisement or other video content from the composite content file. The content creation system provides the generated video advertisement or other video content in response to the request that was received from the remote computing system.