Abstract: In character representation whereby an actual or imaginary character is represented electronically, naked body image data showing the state of the character when not carrying or wearing any equipment at all is previously prepared, and furthermore, item image data showing the state of an item of equipment when it is applied to the naked body image data is previously prepared for each type of equipment item. When an item of equipment to be worn or carried by the character is selected, the naked body image data is composed with item image data corresponding to the item of equipment selected at the item of equipment selection state, and the composed data is displayed.