Abstract: A labeling method and assembly for automatically applying a price-printed label onto an article having an outer surface. The assembly comprises an alignment mechanism for disposition of an article in a predetermined position within a label-receiving work station. A first sensing element is located to recognize the presence of the article disposed adjacent the alignment mechanism. A label transport arrangement carries a price-printed label from a home position at the label printer to a label-applying position adjacent the outer surface of the article. The first sensing element activates an initiating mechanism for activating the label transport arrangement. A second sensing element recognizes when the label transport arrangement has applied the price-printed label to the outer surface of the article. A retracting mechanism responsive to the second sensing element returns the label transport arrangement to the home position.