Abstract: Systems and methods for providing a targeted message based on at least one targeting term are provided herein. Some embodiments may include a machine having circuitry configured to receive a request to present a targeted message. In response to receiving the request, the circuitry can be configured to determine whether one or more targeting terms are included in the request and are available. In response to determining that the targeting terms are unavailable, the circuitry may access historical information associated with available targeting terms and provide a targeted message based on the historical information.

Abstract: The subject matter discloses a system for analyzing a large-scaled file downloaded to a user's computerized device in segments that comprises a detection module for reviewing at least a portion of the large-scaled file and detects new segments added to the large-scaled file since a previous review of the large-scaled file. The system also comprises a triggering module for triggering the detection module and an analyzing module for analyzing at least the text of the at least one new segment detected by the detection module.