Abstract: A method for recommending a content by an electronic device is disclosed. The method for recommending a content by an electronic device includes the steps of recommending a content on the basis of a viewing history, calculating recommendation hit ratios of the recommended content according to days of the week and times of the day on the basis of the selection frequency of the recommended content, and storing the same, and based on a specific event occurring, calculating a recommendation hit ratio of a content corresponding to the day and time when the specific event occurred, and based on the calculated recommendation hit ratio satisfying a predetermined condition, directly providing the content.

Abstract: The present disclosure relates to an artificial intelligence (AI) system utilizing machine learning algorithms and to an application thereof, and discloses an electronic device. The electronic device comprises: a memory for saving history information corresponding to the day and/or time for each of a plurality of services provided by the electronic device; and a processor for giving a weight to a piece of history corresponding to the day and/or time of an occurred event and selecting a recommended service from among the plurality of services on the basis of the piece of history given the weight, when a predetermined event occurs.

Abstract: The present disclosure relates to an artificial intelligence (AI) system utilizing machine learning algorithms and to an application thereof, and discloses an electronic device. The electronic device comprises: a memory for saving history information corresponding to the day and/or time for each of a plurality of services provided by the electronic device; and a processor for giving a weight to a piece of history corresponding to the day and/or time of an occurred event and selecting a recommended service from among the plurality of services on the basis of the piece of history given the weight, when a predetermined event occurs.

Abstract: A method for recommending a content by an electronic device is disclosed. The method for recommending a content by an electronic device includes the steps of recommending a content on the basis of a viewing history, calculating recommendation hit ratios of the recommended content according to days of the week and times of the day on the basis of the selection frequency of the recommended content, and storing the same, and based on a specific event occurring, calculating a recommendation hit ratio of a content corresponding to the day and time when the specific event occurred, and based on the calculated recommendation hit ratio satisfying a predetermined condition, directly providing the content.

Abstract: An electronic apparatus is disclosed. The electronic apparatus includes a communicator configured to communicate with a display apparatus; a storage configured to store purchase history information; and a processor configured to control the communicator to transmit advertisement information which is determined based on the purchase history information to the display apparatus, wherein the processor is further configured to receive first characteristic information corresponding to a first image displayed on the display apparatus from the display apparatus through the communicator, determine whether the first image is related to payment for a product purchase based on the received first characteristic information, and if the first image is related to payment for a product purchase, update the purchase history information.

Abstract: An electronic apparatus and controlling method thereof are provided. The controlling method of an electronic apparatus includes generating a terminal-based content profile including content viewing history information and external apparatus usage information by time, transmitting the terminal-based content profile to an external server, in response to an event to play an advertisement content occurring, acquiring context information of the electronic apparatus and transmitting the acquired context information to the external server, receiving, from the external server, an advertisement content determined based on the terminal-based content profile and the context information of the electronic apparatus, and displaying the received advertisement content on a display.