Abstract: Disclosed are an LED driving integrated circuit and a driving method therefor. The LED driving integrated circuit of the present invention relates to a multi-channel AC direct-type LED driving circuit, comprising: an LED array comprising first to k-th (an integer not less than 2) LED groups connected in series; a control unit comprising a plurality of (not less than 2) switches connected to the LED array and a switch control circuit for selectively opening and closing the switches; and a valley-fill circuit, which receives the rectified voltage of an alternating current (AC) voltage, for supplying first and second variant rectified voltages to the LED array. The valley fill circuit supplies the first variant rectified voltage to an input of the first LED group of the LED array, and supplies the second variant rectified voltage to any one of the inputs of the remaining LED groups except the first LED group.