Patents by Inventor Murali Vajjiravel

Murali Vajjiravel has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • Systems and methods for estimating click-through-rates of content items on a rendered page
    Publication number: 20060095281
    Abstract: Systems and methods for determining the value of bids placed by content providers for placement positions on a page, e.g., a web page, rendered according to a given context, for instance, the search results listing for a particular query initiated on a search engine web site, are provided. Additionally, systems and methods are provided for determining placement of content items, e.g., advertisements and/or images, on a rendered page relative to other content items on the page based upon bid value.
    Type: Application
    Filed: November 30, 2004
    Publication date: May 4, 2006
    Applicant: Microsoft Corporation
    Inventors: David Chickering, Christopher Meek, David Heckerman, Brian Burdick, Li Li, Murali Vajjiravel, Ying Li, Rajeev Prasad, Raxit Kagalwala, Tarek Najm, Sachin Dhawan
  • Systems and methods for determining bid value for content items to be placed on a rendered page
    Publication number: 20060095336
    Abstract: Systems and methods for determining the value of bids placed by content providers for placement positions on a page, e.g., a web page, rendered according to a given context, for instance, the search results listing for a particular query initiated on a search engine web site, are provided. Additionally, systems and methods are provided for determining placement of content items, e.g., advertisements and/or images, on a rendered page relative to other content items on the page based upon bid value.
    Type: Application
    Filed: October 29, 2004
    Publication date: May 4, 2006
    Applicant: Microsoft Corporation
    Inventors: David Heckerman, David Chickering, Christopher Meek, Brian Burdick, Li Li, Murali Vajjiravel, Ying Li, Rajeev Prasad, Raxit Kagalwala, Tarek Najm, Sachin Dhawan
  • Data transformation to maintain detailed user information in a data warehouse
    Patent number: 7024431
    Abstract: Transforming data prior to loading the data into a data warehouse. Software of the invention partitions data records received from a plurality of servers and performs sequential file management operations and identifier management operations on each of the partitions prior to loading the data records into the data warehouse. Data records transformed according to the invention are easier to load into the data warehouse and easier to manipulate after loading. The invention enables analysis and data mining of tens of terabytes of user level detail data and summary data.
    Type: Grant
    Filed: May 5, 2003
    Date of Patent: April 4, 2006
    Assignee: Microsoft Corporation
    Inventors: Kevin Paul Kornelson, Murali Vajjiravel, Rajeev Prasad, Paul D. Clark, Brian Burdick, Tarek Najm